Introduction
Customers are core to organizational success. No matter how effective and efficient are processes of organizations, if they ignore customers’ needs and preferences, they will by definition miss out on sustainable growth.
Faced with abundance of choice, increased sensitivity to price, quality, delivery time, and lower switching cost among others, this digital age has granted customers a powerful voice and bargaining power much more than in the past. Therefore, a better understanding and consideration of today’s customer’s preferences and buying behavior have become a strategic necessity for all organizations, in all industries and of all sizes, B2C and B2B alike.
Subsequently, this market dynamic has forced organizations to re-evaluate their customer processes and strategies in order to create a differentiated value and achieve higher competitive edge. Businesses are not anymore safe by just meeting customer’s expectations, they should exceed them by optimizing their customer’s experience.
The Mohammed Bin Rashid Al Maktoum (MRM) Customer Excellence Award, a niche award created in 2019 under the holistic Mohammed Bin Rashid Al Maktoum Business Award, aims at encouraging companies to optimize their customer-oriented practices and recognize the outstanding efforts of companies that deliver exceptional customer experience at all levels and have a proven customer-centric approach to success.
The MRM Customer Excellence Award is a unique niche award that provides businesses in the UAE and the GCC a distinctive benchmark for their customer-oriented practices and performance and appreciate its related enabling areas that are embedded in the MRM Business Award Model.
Objectives
The MRM Customer Excellence Award aims at supporting companies:
- To opt for customer driven growth ventures in consistency with business excellence principles.
- To develop and implement a robust system to harness a customer-centric culture.
- To strengthen customer centric strategies, capabilities and results to drive growth, outperform competition and create value for all stakeholders.
Benefits of Participation
Participant companies stand to gain the following benefits:
- Assessment of your company’s customer experience health.
- An organizational learning experience through self-analysis resulting in the identification and adoption of leading customer experience practices.
- Foster a customer-centric culture leading to increased customer satisfaction, trust and loyalty.
- Optimize internal and external customers’ relationships and engagement.
- An independent, objective assessment from an experienced team of assessors.
- Receive a comprehensive Feedback Report outlining the customer’s key Strengths and Areas of Improvement.
- Local and international recognition for outstanding practices and performance in customer excellence and enhancement of your stakeholders’ confidence.
The Customer criteria in the MRM Business Award Model
The Mohammed Bin Rashid Al Maktoum Business Award Model covers all key business performance areas essential for business success.
Embedded in this holistic model, the Customer niche area enables organisations to optimize their customer-oriented practices and deliver an exceptional experience which ultimately leads to increased customer satisfaction, trust and loyalty.
Companies who wish to embark on a thorough Business Excellence journey should refer to the holistic main model to receive a full understanding of Business Excellence (to learn more click here). Companies seeking to further develop their customer-oriented practices and results, should refer to the unique customer niche area.
The Learning Module
The Training Workshops for the MRM Customer Excellence Award are conducted to support companies improving their customer oriented capabilities and performance and draft a sound award application document.
Designed to encourage interactivity amongst participants for effective learning and sharing of experiences, the training workshops enable participants to take an in-depth look into the model’s framework and how the assessment areas can be applied and incorporated within their respective organisations.
Furthermore, participant companies competing for the Award also learn how to prepare a comprehensive Award Application document which will ultimately enhance the chances to become winners of the prestigious Award.
The Roundtable Discussions are exclusively held for the companies who are applying for any of the three Awards and aim to provide the opportunity to address last minute inquiries, discuss challenges in filling the document, exchange ideas, clarify doubts and ultimately improve the quality of the Award Application document before the submission.
Organizations who are looking for advice or to know more details about the participation requirements and expectations can ask for a One-to-One Counseling Meetings with the MRM Award Office team.
The ultimate goal of these meetings is for us to provide all the necessary information and clarifications to companies who are still in the process of deciding to participate or are already participating and need some clarifications on the participation procedures and strategy.
Email: businessaward@wps02-chamber.azurewebsites.net
Telephone: +971 4 202 8 203/ 258/ 267
From: Monday-Thursday: 08:00am to 05:00pm (GST) and Friday: 08:00am to 12:00pm (GST)
Address: Dubai Chamber of Commerce and Industry, P.O. Box 1457, Dubai, UAE
